How Gambogi Research reports are built
Applies to all catalog editions · Last reviewed: July 2026
1. Data sources
Every Gambogi Research publication is built from three classes of sources:
- Aggregated and anonymized market data. Programmatic monetization and performance data aggregated across markets, formats and channels. Data is processed so that no individual publisher, platform or advertiser is identifiable; figures are reported as ranges, distributions and indices rather than raw values.
- Public industry sources. Public filings, platform documentation, published benchmarks and industry reporting, cited where used.
- Public ad libraries. Systematic scans of publicly accessible ad libraries (creative formats, persistence, mix shifts). Only publicly visible creative material is analyzed.
2. Editorial process
Each edition goes through a fixed editorial pipeline: source aggregation and cleaning, statistical summarization, drafting, internal editorial review, and fact-checking of every exhibit against its underlying source class. The editorial team has operated programmatic monetization for international content portals at scale; that operating experience informs how figures are contextualized, but published figures come from the sources above.
3. Standardized editions
Gambogi Research sells catalog publications, not commissioned work. Each edition is produced once, on the editorial calendar, and every buyer receives the identical report. We do not produce personalized or client-specific versions, and we do not accept sponsorship of editorial content.
4. Limitations
Aggregated market data reflects the composition of the underlying dataset and may not represent every market segment equally. Figures are directional benchmarks intended for planning and comparison, not audited statistics. Each report states its coverage window, segmentation and known limitations in an appendix.
5. Identifiers
ISBN/ISSN identifiers will be listed on this page and on each edition page as they are assigned.
Questions
Methodology questions are welcome: research@gambogiresearch.com.br.